Cloud Wars & Coalitions

Today’s proliferation and hyper growth of cloud service providers has and should continue to benefit enterprises and end-users through better quality of services, broader choices and lower costs. Clear battle lines within the service provider market do exist however they are not as clear as they once were. One example seen is the growing number of cloud providers who have all but conceded public cloud services to the top few industry leaders by establishing partnerships and/or alliances that include direct connectivity options for their customers with work loads best suited for public clouds. Unfazed by what appears to be an insurmountable economies of scale advantages of industry leaders, some providers continue to compete based on value added services and the promise of the "one throat" approach. The maturing of open source platforms, interoperability standards and hybrid delivery models only add to the complexity of CIO/CTO’s decisions in what has become a web of cloud choices.

Brett Azuma, Senior Vice President - Research, 451 Research

Deepu Rathi, Senior Director, Business Development and WW Cloud GTM, Cisco
Bill Fathers, Executive Vice President and General Manager, Hybrid Cloud Services Business Unit, VMware
Luke Norris, Founder & CEO, PeakColo
Steve Knipple, CTO, EasyStreet
Ben Uretsky, Co-Founder & CEO, Digital Ocean