At MarketplaceLIVE East in June, Telx presented a look into the challenges organisations face and how cloud strategies enable their businesses to become more agile, increase focus on their core, and achieve growth in an ever increasingly competitive landscape. Each piece of the hybrid cloud spectrum was represented by key Telx customers and partners:
Telx contributed to the Colocation and Interconnection piece of the story.
The exhibit began with our Cloud Concierge. Each visitor had a choice to take either an Enterprise or Startup/SMB path in the continuum. Each path had a set of storyboards next to our customer's and partner's technology platforms, which outlined the maturation and steps taken by enterprises and start-ups as they continued along the continuum.
At each technology platform, we encouraged visitors to contemplate seven criteria that are critical decisions for each phase of the Cloud Continuum:
The continuum is about the ability of cloud service providers to support these key requirements (real and as perceived by buyers), and we used two fictional companies to illustrate this—Borderless Drones, start-up, and Magna Healthcare, a healthcare insurer. We took MarketplaceLIVE attendees through the different phases in the business growth of the fictional companies and the critical technology decision points that led them to the use of a hybrid cloud deployment model.
An organisation's size and the level of complexity of their information technology environment are key variables in driving how, when and which cloud service models they will deploy. Through the continuum, we mapped these and other variables that lead businesses to deploy a mix of solutions, which provides the highest levels of optimisation. Outsourced infrastructure options including public cloud, private cloud, managed hosting, colocation, and dynamic networks for private connectivity are the foundational elements of a hybrid cloud model that can enable business and IT transformation.
Regardless of the starting point in the continuum, over time each business type reaches a maximised technology solution with some form of a hybrid enterprise cloud:
Public clouds are a compelling and commonly adopted platform for start-ups and small to medium-sized businesses to run a large percentage if not their entire business. As they grow, transaction volumes and data storage levels also grow and become more predictable. Concurrently they begin to develop more customised and sensitive system architectures where greater control and security is now more critical from an internal and customer perspective. Dedicated infrastructure environment options such as private clouds and managed hosting services deploy alongside the elasticity and speed-to-market features of the public cloud environments.
E.g., Borderless Drones continues to grow its market and leverage best of breed infrastructure platform. Borderless Drones expands its colocation and interconnection services with Telx who provides them the flexibility to deploy its unique systems architecture standards to support the growing complexity of its business and technology requirements. They now have the ability to integrate and managed colocation, public cloud, private cloud and on premise infrastructure with the operational efficiencies they expect.
Large enterprises generally adopt a more conservative approach when it comes to infrastructure with an overwhelming majority using their own on premise data centres. Over the years, the adoption of colocation platforms is a first step in the transformation to a more agile outsourced infrastructure model. Many also adopt public, private cloud and managed hosting services for applications and use cases where appropriate. Various factors drive these decisions including technology refresh requirements, cost savings, better matching and optimisation of demands with supply, and streamline their IT operations to offer the best possible “mean time to value” for their end users and business customers.
E.g. Magna Healthcare augments its colocation data centre environments with efficient cloud platforms. In addition to its private cloud environment, Magna is able to implement a hybrid strategy in which it builds AWS access as a seamless extension of its private cloud. Private and public cloud uses dictate access over private connexion including AWS Direct Connect and with unified policies controlled from a single management platform. This enables Magna to manage and migrate workloads across Magna's public, private and colocation environments as required.
Data centre providers and the capabilities they offer are a critical component for organisations to achieve the highest levels of value with the various infrastructure platforms options that make up the Hybrid Cloud Continuum. Geographic proximity to users, low latency network connectivity and integrated cloud service provider options like those offered by Telx are a few of the important considerations.
Want to learn more about the Hybrid Cloud Continuum or how Telx enables the cloud? Contact Us Today.