Nadia Tuffaha, Sr. Content Marketing Manager
November 26, 2018

Whether your customers are avid gamers or just dabble from time to time in a mobile game, there’s no escaping the gaming industry’s influence as one of the largest and most popular forms of entertainment.

Growing Market

In fact, gaming has become one of the most lucrative entertainment industries with revenues expected to reach $137.9 billion in 2018 and more than 2.3 billion active gamers globally. Mobile gaming continues to generate the largest chunk of revenue and will grow +25.5% YOY. This year, mobile games alone will generate $70.3 billion or 51% of the global market and is expected to become a $100 billion market by 2021.

Technology Backed Experience

A huge component of enabling this growth is reliable interconnection that delivers games to gamers seamlessly with a high-quality user experience. No matter how brilliantly crafted a game is, it can become unplayable without the right behind-the-scenes infrastructure. Lag time and loss of connection would equate to a “game over” scenario for your users literally but also in the sense of losing them as a customer. Your game is only as good as your gaming data center and connectivity experience. The demands on bandwidth and data processing are only going to sky rocket in the coming years.

The Demands of 5G

Gaming is expected to be at the forefront of 5G-led innovations and will account for 90% of 5G AR data by 2028. It’s expected that 5G mobile games will generate $100 billion in revenue per year by that time as well. New and improved features such as immersive, in-game virtual reality experiences with accessories like responsive haptic clothing will not only potentially propel us into a Ready Player One-like future but also make lightning-fast connectivity and low-latency critical.

IT Infrastructure Considerations

Experiencing lag time is extremely frustrating when trying to get to the next level of a game. It can even destroy users' loyalty to a gaming provider. In order to provide a high-quality, seamless user experience, consider the following:

1. Scale to accommodate millions of new users

APAC territories are generating the highest total global game revenues, the majority of which is mobile. India has the highest estimated growth rate of smartphone users which is expected to grow 15.6% in 2018 to reach 337 million. With this expected global growth, it’s important to future-proof your IT environment so you can go from 1 cabinet to multi-megawatts if need be. And depending on how popular your game becomes, you’ll want your data center to be prepared to handle an increase in demand with the drop of a hat. You should never have to place restrictions on your business growth.

2. Simplify your hybrid and multi-cloud access

Cloud gaming, or Gaming-as-a-Service (GaaS), is expected to expand the market on a scale not seen since the introduction of mobile gaming. So having a solid and seamless cloud strategy will be necessary. To avoid complexity, look for solutions that allow you to access multiple clouds through one, secure connection to allow for easier provisioning and higher performance.

3. Deliver a fast, consistent, and reliable user experience

Enable direct and secure connectivity with your gaming ecosystem by privately connecting cloud service providers, content delivery networks, social networks, and your game partners

4. Resiliency: keep your data safe and secure

Unexpected changes can happen at any time, whether it’s a bad storm or a power outage, so it’s critical to have dependable redundancy and disaster recovery designs in place to prevent any downtime.

5. Proximity to major markets

Low latency is crucial when delivering the best gaming experience. The closer your IT infrastructure is to your end users, the better your chances are of delivering an uninterrupted and high-quality experience. By distributing your architecture closer to the edge of your population centers, gaming performance is optimized for your users.

As the gaming industry continues to grow and become more data-intense, it’s essential for streaming video game providers to enable growth throughout the life cycle of the game, the developer, and the provider.

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